Product designer & front-end developer with over 10 years' experience crafting thoughtful, impactful & memorable digital products.

Led UI design on major e-commerce product for an international live marketing client. Developed a comprehensive Figma-based design system to improve UI consistency, handoff process & code reuse across two separate project squads. Role ending in January 2023 due to redundancy.

Led end-to-end design process for several clients at a small digital experience agency. Delivered research, user flows, workshops, wireframes, high-fidelity prototypes, and responsive UI output. Managed feature backlog/roadmap, organised stakeholder review & usability testing sessions. Mentored two junior designers within the team.

Case Study: CityFibre

Laying the foundations for the next generation of fibre broadband.

Instrumental in delivering the organisation's digital transformation project (DTP), comprising an extensible design system for use on first/third-party platforms.

Case Study: Macmillan Cancer Support

A modern redesign for the charity's biggest annual fundraising campaign.

Led design on the organisation's flagship Brontë Design System while working with a team of front-end engineers to develop counterpart React.js UI component library. Collaborated with UX researchers to discover & address accessibility requirements. Defined product workflow & jointly managed feature backlog/roadmap.

Led product design at an award-winning luxury villa rental agency. Delivered research, user flows, wireframes, high-fidelity prototypes, and responsive UI output. Conceived & developed geolocation search feature responsible for a 23% increase in new customer conversion rate.

Case Study: The Thinking Traveller

Connecting clients with their ideal luxury getaway, quicker.