Alex Ford +44 (0) 7731 303720

Product designer & front-end developer with over 10 years' experience crafting thoughtful, impactful & memorable digital products.

Senior Designer
May 2022 - Jan 2023  ·  London, UK

Led UI design on major e-commerce product for an international live marketing client. Developed a comprehensive Figma-based design system to improve UI consistency, handoff process & code reuse across two separate project squads. Role ending in January 2023 due to redundancy.

Senior Designer Contract
Dawson Andrews
Mar 2021 - Mar 2022  ·  Remote

Led end-to-end design process for several clients at a small digital experience agency. Delivered research, user flows, workshops, wireframes, high-fidelity prototypes, and responsive UI output. Managed feature backlog/roadmap, organised stakeholder review & usability testing sessions. Mentored two junior designers within the team.

UX/UI Designer Contract
Macmillan Cancer Support
Apr 2020 - Aug 2020  ·  Remote

Instrumental in delivering the organisation's digital transformation project (DTP), comprising an extensible design system for use on first/third-party platforms.

Lead UI Designer Contract
British Council
Mar 2019 - Mar 2020  ·  London, UK

Led design on the organisation's flagship Brontë Design System while working with a team of front-end engineers to develop counterpart React.js UI component library. Collaborated with UX researchers to discover & address accessibility requirements. Defined product workflow & jointly managed feature backlog/roadmap.

Lead UX/UI Designer
The Thinking Traveller
Nov 2016 - Sept 2018  ·  London, UK

Led product design at an award-winning luxury villa rental agency. Delivered research, user flows, wireframes, high-fidelity prototypes, and responsive UI output. Conceived & developed geolocation search feature responsible for a 23% increase in new customer conversion rate.

Product Design
UX/UI Design
Design Systems
Usability Testing
Visual Design
Front-End Development
UI Development
VS Code
BA (Hons) Journalism
De Montfort University
Sept 2009 - Jun 2012  ·  Leicester, UK
Sir Henry Floyd Grammar School
Sept 2007 - Jun 2009  ·  Aylesbury, UK